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2023 D.C. Half Marathon Activation
Project Type
Activation Recap
Date
September, 2023
Location
Washington, D.C.
Role
Regional Field Marketing Manager – Event Strategy, Execution, and Sales Support
For the 2023 D.C. Half Marathon, I collaborated with our D.C.-based Brand Specialist to execute impactful activations with Pacers Running, including demo runs, training sessions, and influencer events to engage the local running community.
I led the 15-week training program, coordinating kickoff events and demo runs with athletes like Mason Ferlic. I oversaw logistics, managed budgets with the sales team, and drove engagement through product trials.
I also supported the DC Pride Run 5K and influencer shake-out runs, showcasing the Adizero and UltraBoost Light models, which boosted product trials and brand awareness. On race day, I managed the results booth, helping 4,088 runners interact with our branding and ensuring a smooth execution at the finish line.
Key results:
15 Events Activated
1,080+ Consumer Interactions
323 Product Trials
65+ On-Site Purchases
