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2023 Soccer Post x Mundialito 5v5 Tournament
Project Type
Activation Recap
Date
November, 2023
Location
Queens, NY
Role
Regional Field Marketing Manager – Event Strategy, Execution, and Sales Support
I partnered with Soccer Post to drive sales around the Copa Pure and build excitement for Copa America. Working with a limited budget, my focus was to engage NYC’s soccer community and bring them to Soccer Post’s flagship store in Astoria, Queens.
I developed the Mundialito Tournament — a 5v5 competition with boot trials for the Marine Rush Pack. To drive participation, I created a memorable experience with $50 store vouchers for all participants, a Live DJ, food, and the opportunity for teams to earn bragging rights by representing their chosen country and competing for the win in the tournament
The event resulted in:
$5,125 in sales and 124 items sold on the day
60+ product trials and strong community engagement.
This activation successfully built hype for the Copa Pure and deepened adidas’s connection with the NYC soccer community.
