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2023 NYC Marathon Activation
Project Type
Activation Recap
Date
November, 2023
Location
New York City, NY
Role
Regional Field Marketing Manager – Event Strategy, Execution, and Sales Support
For the 2023 NYC Marathon, I managed all field marketing efforts, collaborating with Fleet Feet at their flagship store in NYC. I organized a series of shake-out runs leading up to the marathon, engaging the local running community and generating excitement for race day.
On the weekend of the NYC Marathon, we partnered with Maurten Gel for Fleet Feet’s final shake-out run before the race, ensuring an exciting and well-supported experience for participants. I worked closely with adidas running specialists to drive product trials and create an engaging atmosphere.
I collaborated with the trade marketing team to manage the execution of these events, overseeing all logistics and ensuring everything ran smoothly. This activation also contributed to strong participation and engagement at both the shake-out run and the NYC Marathon Expo, further solidifying adidas's presence in the local running community.
