2024 NYC Content Creation for DSG (Soccer, Basketball, Running)

For the 2024 NYC Content Creation project with DSG, I was tasked with sourcing the perfect location for a 4-5 hour shoot that would accommodate both my team and the adidas in-house product team. With several exciting releases in the pipeline, including the return of the F50 in soccer, AE1, D.O.N., Harden’s, and Exhibit Select 2.0 in basketball, as well as UB5X and EVO SL in running, my role was crucial in ensuring that we captured high-quality content for an internal learning platform called Myagi.

I worked closely with 6 adidas brand specialists to select the right team members and develop scripts for the content, ensuring we highlighted key product features in line with upcoming releases. I also played an integral role in creating a vision for the basketball/lifestyle videos, directing the overall content strategy and execution.

Once filming began, I oversaw the on-the-ground execution, making sure everything ran smoothly and ensuring that all content met DSG’s expectations.

The end result was a set of compelling videos that effectively captured the excitement around these highly anticipated releases, with DSG partners very satisfied with the final product.