2024 Soccer Post X Battle of the Boroughs Tournament 

For the Battle of the Boroughs tournament at Soccer Post Astoria, I led the strategy, budgeting, and execution of the event, working closely with Soccer Post to drive sales and brand awareness for the Predator and X-Crazy Fast Turf models. My team and I focused on increasing product trials and driving foot traffic to the store.

I was responsible for organizing the tournament structure, collaborating with local clubs, securing local vendors, and ensuring all event logistics aligned to create a seamless and memorable experience for participants. Throughout the event, we fostered engagement with hands-on trials and interactive activities, which kept participants excited and energized.

The event not only reinforced adidas’s connection to the NYC soccer community, but also drove both sales and community engagement, reflecting the effectiveness of our strategy. Through collaboration with adidas soccer specialists, we ensured personalized interactions and impactful product trials, driving strong brand presence in the community